It is often said, “out of sight, out of mind.”
This proverb fits perfectly for the businesses, whether they are in a thriving phase like small/medium businesses, startups, or businesses that have reached their zenith like huge enterprises. Henceforth, if you are running a repair business with only a single store or multiple stores, it needs to be seen by the people.
Since the world is shifting online, people are trusting online sources more as they spend their maximum amount of time online i-e shopping, seeking information, and working online. Let me inform you that the internet is a crowded place and to set yourself apart from the crowd you need to be visible.
The Internet is gigantic as an ocean with pods of whales, a game of sharks, and a squadron of mantas. Having all these leviathans ruling the ocean, how to be visible and create your space?
For the ocean, I suggest you hang out with the bigger sharks and become one of them with time but for the internet, I have an infallible route for you to take, which is “Local SEO”.
What is Local SEO?
Suppose you have a store in a good location like in Memphis, TN, providing the best repair jobs, qualified technicians, and up-to-date technology like a cell phone repair shop software. But people cross you and drive10 miles far to a repair shop for their repairs. Why is it so?
It’s because they don’t know that you exist there. They go out of the way because they have searched for the nearest repair shop online and got results for the 10 miles away shop. This is where local SEO will pave the way for you. It optimizes your web development company for your local audience and helps you rank better in search results.
Now imagine if customers knew you were 10 miles near, will they prefer driving so far?
Let’s see how it is a big deal for your repair business.
The “Near Me” Factor
According to ChatMeter, “there’s been a 900% growth in searches near me tonight/today searches in the past two years.” These stats back up the importance of local SEO. People prefer to visit places that are near them and most of them appear locally that are 5-7 miles in range. This phenomenon is called proximity, which is how close a business is to the searcher.
So when optimizing your website, do mention your locality so that google can pick you up and rank you in the top searches of the local area.
Google is smart enough to detect and compile the results for the searcher’s requirement. For instance, a searcher is looking for a cell phone repair shop that also uses cell phone repair shop software to manage their repairs. Google will gather all the data of shops that have the facility of repair shop software near you. Most likely you are to appear at the top and people immediately go for the top 3 preferences.
So, ensure to add all the relevant information about your repair shop on the website and then do local SEO.
Reaches the Right Audience
Sometimes you have visibility but not at the right place. If your website is not locally optimized, chances are that people 50 miles away will be seeing you in search results but of course, they are not the right audience and won’t come to your repair store.
Local SEO helps you find the exact audience and the people five minutes away will see you in their search results. Whereas people fifty miles away will see their local shops in the search results instead of you. Hence local SEO helps the businesses and searchers narrow down their search and give the best options to choose from.
A Cost-Effective Marketing Strategy
It is a cost-effective marketing solution as it targets only the people who are actively looking for the specific product or services online nearby. With your registered repair shop business, you can attract a maximum local audience to your business hence creating huge traffic.
Moreover, local SEO helps you get a long-lasting ranking compared to other traditional marketing strategies because you are present there locally and will come up in search results whenever a potential customer will need to have a repair done.
Since all the local audience will be directed towards your business, you can have a higher conversion rate, resulting in better sales. Because people prefer to get their work done at nearby places in front of their eyes instead of sending them to big companies, bearing the transportation cost and their over-priced repairs.
Local SEO helps you reach these customers and improve your sales. You can also use point of sales software to manage your customers and to achieve their satisfaction making them loyal customers.
With customer satisfaction, you will be gaining customer trust, free advertising, and also loyal customers. Customers will know that you are the one neighborhood reliable repair shop providing the quality services, using the best technology like a cell phone repair shop software, they will leave honest and excellent reviews, which other people will see and authenticate. Because if the majority of local customers are liking your service then there is something to be trusted. It will build a good review report online as well offline via mouth marketing hence attracting more and more customers.
With all these advantages local SEO packs for your business, you can easily build a community where you will be the trusted repair shop for all the locals and even for the people nearby who will come to you for their devices.
Let me know how local SEO has helped your repair shop business.